How did the Shapeheart adventure begin?
Shapeheart is the story of two entrepreneurs who could no longer stand exercising with poorly designed and uncomfortable armbands. Thanks to a crowdfunding campaign on Kickstarter, they were able to fund their project of an armband with a detachable magnetic sleeve and an integrated heart rate sensor, and test their idea directly with consumers.
The trigger
Shapeheart was launched thanks to the FNAC Startup Award 2016, which recognized the cardio armband. But the feature that truly appealed to consumers was the detachable magnetic sleeve.
Simpler and more practical than many systems on the market, we decided to adapt this one-of-a-kind concept to a full range of phone accessories for sport and mobility, and developed the following products:
2017 - Armband
2018 - Sports belt
2019 - Bike mount
2020 - motorcycle stand and rearview mirror (classic)
2021 - Motorcycle stand sportive, rearview mirror (screwed), scooter dashboard
Shapeheart in a nutshell...
Shapeheart products are simple with an unbeatable value for money for sport and mobility. It's the brand that invented and currently markets the only phone accessories with a detachable magnetic sleeve, a concept patented in 2017.

Antoine SCHWOOB
CEO and Co-founder

Michael WEISZ
COO and Co-founder
They talk about us...
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READ THE ARTICLE«The 100 young leaders shaping the sports business in France»
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READ THE ARTICLE« The mount seems to literally draw the sleeve in and never let it go. IT'S SIMPLY MIND-BLOWING."
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READ THE ARTICLE«A French start-up is now innovating with a concept for a connected armband integrating a heart rate sensor: Shapeheart.»
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READ THE ARTICLE«Here is a companion that should quickly become part of every trendy runner's kit.»
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«It's a connected armband for monitoring your effort when running. It's a 3-in-1 product.»
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READ THE ARTICLE«If you run with your smartphone in an armband, you've already experienced that frustration of trying to access it when it rings or simply to answer a call. Shapeheart, a French startup, has found the solution. »
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READ THE ARTICLE«Then came the idea of the magnet, which felt like an obvious solution for everyone who exercised with their smartphone — whether for GPS, music, safety, or tracking their activity.»
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READ THE ARTICLE« No more fear of seeing it fall, being poorly positioned, having to go without music, or getting lost because you can't look at your GPS. All in a sleek and elegant design. Reassuring and useful, Shapeheart adds yet another little extra to our running outings. »
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READ THE ARTICLE«They started from a problem to offer a solution to all running enthusiasts, whether beginners or seasoned amateurs. »
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READ THE ARTICLE«To measure their heart rate, runners often use a connected bracelet. Shapeheart offers them an armband.»
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READ THE ARTICLE«This connected device is a killer product — the team behind it is made up of young French running enthusiasts, so spread the word! »
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READ THE ARTICLE«This model incorporates a completely reliable and stable magnetic mechanism. Moreover, it is highly compatible as it can be easily mounted on different types of vehicle.»
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READ THE ARTICLE«Whether they operate within federations, clubs, SMEs, or start-ups, our award winners are the standard-bearers of a winning France and embody excellence »
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READ THE ARTICLE«We can therefore thank this start-up for offering a completely innovative and high-performing product that creates a genuine alternative in the running accessories market.»
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READ THE ARTICLE«Rather than a bracelet or a watch, its founders created a connected armband for athletes.»
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READ THE ARTICLE« In my opinion, this is an excellent mounting system with an unbeatable value for money. The concept is clever and well thought out »
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READ THE ARTICLE«The coolest thing is the magnetic phone attachment. You place your phone in a case and then snap it to the armband.»
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READ THE ARTICLE« Anti-pothole: I endured a big shock. The mount didn't move, and neither did the sleeve. Solid. This product therefore perfectly fulfills its purpose and you can head out with peace of mind »
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READ THE ARTICLE«We told you about it at CES 2017. Shapeheart, the armband that turns your smartphone into a cardiologist, has now arrived on Kickstarter. »
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READ THE ARTICLE«The patented magnet system ensures optimal hold for your smartphone. Tested and approved by athletes. (Running, Trail, MTB, horse riding...).»
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READ THE ARTICLE« As I mentioned, I had many reservations about the product, especially regarding its durability. I'll admit the product met my expectations. The phone stays firmly attached thanks to the power of the magnet! »
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READ THE ARTICLE«Withings and Shapeheart, the French start-up specializing in magnetic accessories for smartphones, are joining forces to create a partnership around sport and wellness. »
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READ THE ARTICLE« Yes, it holds! I was genuinely amazed by the robustness of the magnetic mount. From the moment I unboxed the product, I could tell the magnet was already very powerful »
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« Shapeheart's magnetic armband is rather pleasant to wear. And the advantage is that it fits all arm sizes. Even skinny arms like mine. When you're just starting out with running, I won't hide it — you're a little apprehensive about putting your precious phone in it»
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READ THE ARTICLE«It was from this reflection that young French people launched last June on Kickstarter the "Shape Heart", a comfortable, practical, AND above all very functional running armband!»
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READ THE ARTICLE«This is the article's bonus: designed in France with an innovative approach (magnetic mount), the mount does a really great job. So, cocorico, we love it 😍»
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READ THE ARTICLE« Dear creator of the Shapeheart brand, I bow the knee and tip my hat to such superiority — you managed to make me love a running armband! »
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READ THE ARTICLE« This armband, offered by a young French start-up, benefits from an innovative design thanks to its detachable magnetic case »
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READ THE ARTICLE« Despite our smartphone weighing almost 200 grams, nothing moves — including on the bumps of the road, a hundred meters over cobblestones in average condition… It's quite impressive »
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READ THE ARTICLE« Super practical and great phone protection! With a simple gesture I could check my emails, notifications, change my running playlists, take the traditional selfie — all without having to stop »
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READ THE ARTICLEThe Shapeheart sports belt is a very well-made product with quality materials. Its distinguishing feature lies in its detachable magnetic sleeve, which greatly facilitates access to your phone. Practical and easy to use, suitable for both walking and running.
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READ THE ARTICLE"The Shapeheart magnetic mount and its innovative, effective system! In terms of ease of use and practicality, we think there's nothing better out there right now!"
Want to learn more about Shapeheart?
For any contact inquiries, feel free to reach us at the following addresses: antoine@shapeheart.com / michael@shapeheart.com
